Haseeb Jamil
Sr. Product Designer, London
For the past decade, I've been designing digital products that solve complex problems and stand up in the real world.
I currently work on large-scale B2B products at Signal, focusing on design systems, workflows, and improving how teams ship and scale. I studied software engineering in college, which has helped me work closely with engineers and think in terms of systems, not just screens.
My background spans SaaS, fintech, AI, gaming, startups and logistics. Outside work, I grow plants and shoot photos in RAW.
Signal — Shipping intelligence, smarter decisions, and a design system built in weeks, not years.
B2B · Enterprise · SaaS · Design Systems · AI · UX Research · Design Engineering
Signal Ocean builds data-driven platforms for maritime brokers and analysts. I joined to unify a fragmented design ecosystem and lead the platform's most commercially important feature: algorithm-driven vessel recommendations.
I consolidated five legacy Figma libraries into a single token-based design system in under two weeks — originally scoped as a multi-year initiative. I also led Suggestions end-to-end, Signal's core USP, running client testing sessions and shipping dev-ready specs with near-zero friction. Separately, I contributed to closing a six-figure contract by presenting new feature capabilities during the sales process.
Motive — Spearheading design system for more efficient fleet management and empowered product teams.
B2B · Mobile App · SaaS · UX Research · Design Systems · Documentation · Design Engineering
Motive (formerly KeepTruckin) builds AI-powered software + hardware solutions for the logistics industry. I designed for Compliance and Telematics which helped fleets reduce accidents, reduce insurance costs, and increase profitability.
Spearheading design system for more efficient fleet management and empowered product teams
Identified and resolved workflow bottlenecks that improved task completion by 19% — surfaced through research, validated with data. I also pioneered the design system, hand-coded its first web version, and established workflows that empowered the fast-growing design team.
Paxful — Empowering the forgotten 12 million unbanked and underbanked using Bitcoin.
B2C · Fintech · Design Strategy · UX Research · Localisation · Design Ops
Over 12 million people across 170+ countries use Paxful to move money and have control of their money. I revamped the core trading experience with security, reliability, and simplicity at its core. I also led the design of 20+ new features for the marketplace and helped to align product design language across various product verticals.
I also supported the design of new features for the admin platform to manage trader's data, disputes and other operations.
Creative Assembly — Building a simplified game profile management experience for players.
0 → 1 · Strategy · Product Design · UX Research · Personas
As a product designer at Creative Assembly, I worked on the player account system and crafted the experience for the CA Account from scratch. The platform allows game players to have shared progress across different platforms like Steam, Xbox and PSN. Every feature was developed with player experience and safety in mind, such as profanity filtering, age-check plug-in and other tools.
Defined the UX strategy for a new platform serving multiple game studios. Led the interaction model for a cross-platform account system serving 6M+ players, simplifying complex backend constraints into coherent user flows.
Testimonials
What It's Like to work with me
Influence & Scale
As the founding designer for Live Services, Haseeb increased the product design literacy of the entire team by understanding our diverse customer base. He set a high design bar, led our design system and ensured adoption, and mentored incoming designers — creating a system that helped us scale our product team and customer expectations. His leadership was evident in how he bridged managers and the software development team, driving alignment from project requirements through to stakeholder satisfaction.
Craft & Systems
Haseeb is a strong IC and craftsman. Always looking for opportunities to grow and improve the design process. Together we set up the foundations of the KeepTruckin design system called SprayShop, which helped both designers and engineers build better products more efficiently.
User-Centred Problem Solving
Haseeb is a detail-oriented, open and communicative designer. His goal is not only to deliver but to solve and improve the product with users' needs at the core.
Jumpshare — Reimagining a faster way to collaborate and share files.
iOS · Web · Win & Mac · Front-end Development · Fullstack Design
As a designer and developer at Jumpshare, I lead design for all platforms including desktop, mobile, and web applications. I worked on the brand and product design, helping Jumpshare improve its conversion from 16% to 35%. I also worked on designing products like Jumpshare Business across all platforms.
Diverse Expertise — Elevating Brands, Visuals, and Startups
0 → 1 · Visual Design · Branding · Print · Editorial
2021
Symbiose is a communications company that creates AI-powered products. I designed and developed their websites along with a team of visual, UI, and brand designers from across the world.
fractal.space2017
I was an advisor and creative director at V2X, overseeing brand, marketing and product design and helping to be featured at TechCrunch.
v2x.network2014–18
I pioneered 7Diagonals, a full-service digital agency with an experienced team of designers and developers, providing design services to companies like Moxkor, VMS and US Aid.
7 Diagonals