Jumpshare
Reimagining a faster way to collaborate and share files.
Jumpshare is an all-in-one platform that helps people share their work faster and collaborate better. I worked as a Full Stack Designer to implement proven design techniques and experiment with innovative designs for a rapidly growing user base — while keeping current users engaged.
My Role
- Art Direction
- Visual Design
- UI Design
- Front-end Development
- A/B Testing
Platforms
Web App / Mac App / Windows App / iOS App
Year
2016
Background
I collaborated directly with the company founder and developed UI for Jumpshare iPhone, Web, and Desktop apps.
Website Redesign — Turning the marketing site into a growth engine
Our goal was to increase the impact of jumpshare.com on the bottom line. The website redesign aimed to make the site comprehensive, easy to navigate, and focused on prospects.
Scope
New pages were added for each feature — screencasts, file sharing, app-specific pages, pricing pages, and tour pages. The new website highlights the capabilities of the product which were not well known previously.
Process
I brainstormed and wireframed with the product owner. I worked on the visual design, got sign-offs, and ultimately wrote the frontend code. Afterward, I performed analytics on the new customer-facing website.
The first homepage direction looked stronger visually, but it underperformed in testing and was replaced by the higher-converting version.
New feature, pricing, and tour pages made the product easier to understand and gave prospects clearer reasons to upgrade.
Outcomes
- Increased website conversion from 16% to 35% through redesign, clearer messaging, and testing
- Expanded the marketing surface with feature, pricing, tour, and app-specific pages
- Took work from wireframes to signed-off visual design to shipped frontend
- Used analytics and A/B testing to choose stronger-performing directions
Jumpshare Business — A premium product launch across web and desktop
Jumpshare Business was one of the most exciting product releases. It thoroughly revised most areas of the product while giving it a fresh look. I worked on Business Landing Pages, Checkout, Dashboard, Desktop App Designs, and Branding.
The product needed to feel more credible, structured, and premium for team buyers evaluating Jumpshare beyond single-user file sharing.
I designed the business landing pages, checkout, and console to make the offer clearer and the upgrade path more direct.
Features — Small product interventions tied to growth
App Download Campaign
Our free users were unaware of our powerful desktop apps. App downloads were low — and they were core drivers for attracting users to the plus plan, the key revenue factor.
To create awareness about our desktop apps, we presented visual clues for new and existing users to notice and download the app.
App User Onboarding
A refreshed onboarding experience to guide new users to Jumpshare apps — clearer, more progressive, and focused on the moment of value.
Marketing — Design work beyond the product UI
While working as a full-stack designer, I also created marketing content. We commonly used email newsletters — I designed and implemented them, including recording crisp, optimized GIFs.
