Paxful — Empowering the forgotten 12 million unbanked and underbanked using Bitcoin.

B2C · PRODUCT DESIGN · DESIGN STRATEGY · UX RESEARCH · Localisation · SAAS · Design Ops

Over 12 million people across 170+ countries use Paxful to move money and have control of their money. I revamped the core trading experience with security, reliability, and simplicity at its core. I also led the design of 20+ new features for the marketplace and helped to align product design language across various product verticals.

I also supported the design of new features for the admin platform to manage traderʼs data, disputes and other operations

Motive — Designing UX for compliance, transforming logistics, and reducing costs. 

B2B · Mobile APP · SAAS · UX RESEARCH · Design Systems · Documentation · Design Engineering

Motive (formerly KeepTruckin) builds AI-powered software + hardware solutions for the logistics industry. I designed for Compliance and Telematics which helped fleets reduce accidents, reduce insurance costs, and increase profitability.

I led core experiences, and iterations enabling Motive to provide successful solutions for the ELD mandate across the U.S. and minimising fleet violations by up to 50%. My work was recognised by customers and senior leadership and featured in the press.

Spearheading design system for more efficient fleet management and empowered product teams

I pioneered the development and implementation of our design system in an era when design systems were not yet widely known. I hand-coded its first web version, empowering teams to access up-to-date components and styles and collaborate better. Moreover, I devised workflows for the fast-growing design team.

Creative Assembly — Building a simplified game profile management experience for players. 

B2C · 0 → 1 Strategy · PRODUCT DESIGN · UX RESEARCH · B2B · Personas

As a product designer at Creative Assembly, I worked on the player account system and crafted the experience for the CA Account from scratch. The platform allows game players to have shared progress across different platforms like Steam, Xbox and PSN. Every feature was developed with player experience and safety in mind, such as profanity filtering, age-check plug-in and other tools.

I led UX design for an all-in-one gaming platform with powerful plug-and-play features for teams to build and support games

Jumpshare — Reimagining a faster way to collaborate and share files.

iOS · Web · WiN & MAC · FRONT-END Development · FULLSTACK DESIGN ↓

As a designer and developer at Jumpshare, I lead design for all platforms including desktop, mobile, and web applications. I worked on the brand and product design, helping Jumpshare improve its conversion from 16% to 35%. I also worked on designing products like Jumpshare Business across all platforms.

Testimonials — What It's Like to work with me

As the founding designer, Haseeb's commendable leadership skills were evident in his management of the online gaming platform. From addressing project requirements to ensuring stakeholder satisfaction and serving as a bridge between managers and the software development team, Haseeb played an exceptional role in driving success.

Kira G.

If there's one term I could use to describe Haseeb as a professional, it would be "craftsman." Haseeb is exceptionally dedicated to the craft of design, using his deep skills and strong grip over tools to produce aesthetically moving graphics and product design. The pleasure Haseeb derives from dedication to his craft is infectious, and I hope to inculcate it in myself.

Awais I.

I had a chance to work with Haseeb in one department, where he showed himself as a strong product designer. With a focus on the process and establishing a clear workflow, he can perform both as a single contributor and as a team player. Haseeb is eager to learn and to help others achieve their best potential.

Kateryna R.

Diverse Expertise — Elevating Brands, Visuals, and Startups

2021–Symbiose is a communications company that creates AI-powered products. I designed and developed their websites along with a team of visual, UI, and brand designers from across the world.

2017–I was an advisor and creative director at V2X, overseeing brand, marketing and product design and helping to be featured at TechCrunch.

2014-18–I pioneered 7Diagonals, a full-service digital agency with an experienced team of designers and developers, providing design services to companies like Moxkor, VMS and US Aid.