Great design
isn't just seen, it's experienced.
Great design
isn't just seen, it's experienced.
Great design
isn't just seen, it's experienced.
For the past 7 years, I've been designing end-to-end digital products that place people first, and help businesses grow. I have experience in various industries, including AI, fintech, startups, SaaS, and logistics.
Currently, I'm designing live game products at Creative Assembly, a SEGA studio based in the U.K.
INTERACTION DESIGN ❖ UX RESEARCH ❖ DESIGN SYSTEMS SPECIALIST ❖ CODES FRONTEND ❖ SOFTWARE ENGINEER ❖ DATA-INFORMED ❖ PRODUCT STRATEGY
My love for design originates from my passion for problem-solving and observing the tangible effects of my solutions on people's lives— users, colleagues, or stakeholders.
I value data-informed decisions, proactive action and quality through collaborative teamwork.
I have worked in fintech, logistics, and gaming.
Designer of the week
Where do I find inspiration
How to become a better designer
B2C · PRODUCT DESIGN · DESIGN STRATEGY · UX RESEARCH ↓
Paxful — Empowering the forgotten 12 million unbanked and underbanked using Bitcoin.
Paxful — Empowering the forgotten 12 million unbanked and underbanked.
Over 12 million people across the globe use Paxful for digital currencies and have control of their money. I revamped the core trading experience with security, reliability, and simplicity at its core. I also led the design of new features for the marketplace and helped to align product design language across various product verticals.
B2B · Mobile APP · web · PRODUCT DESIGN · UX RESEARCH ↓
Motive — Designing UX for compliance, transforming logistics, and reducing costs.
Motive — Spearheading design system for more efficient fleet management and empowered product teams.
Motive (formerly KeepTruckin) builds AI-powered software + hardware solutions for the logistics industry. I designed for Compliance and Telematics which helped fleets reduce accidents, reduce insurance costs, and increase profitability.
I led core experiences, and iterations enabling Motive to provide successful solutions for the ELD mandate across the U.S. and minimising fleet violations by up to 50%. My work was recognised by customers and senior leadership and featured in the press.
B2C · 0 → 1 Strategy · PRODUCT DESIGN · UX RESEARCH ↓
Creative Assembly — Building a simplified game profile management experience for players.
Creative Assembly — A simplified account system for game players.
As a product designer at Creative Assembly, I worked on the player account system and crafted the experience for the CA Account from scratch. The platform allows game players to have shared progress across different platforms like Steam, Xbox and PSN. Every feature was developed with player experience and safety in mind, such as profanity filtering, age-check plug-in and other tools.
Design Systems · Atomic Design · documentation · Design Engineering · Workflow Optimisation ↓
KeepTruckin — Spearheading design system for more efficient fleet management and empowered product teams.
Motive — Spearheading design system for more efficient fleet management and empowered product teams.
At Motive (formerly KeepTruckin), I pioneered the development and implementation of our design system in an era when design systems were not yet widely known. I hand-coded its first web version, empowering teams to access up-to-date components and styles and collaborate better. Moreover, I devised workflows for the fast-growing design team.
iOS · Web · WiN & MAC · FRONT-END Development · FULLSTACK DESIGN ↓
Jumpshare — Reimagining a faster way to collaborate and share files.
Jumpshare — Reimagining a faster way to collaborate and share files.
As a designer and developer at Jumpshare, I lead design for all platforms including desktop, mobile, and web applications. I worked on the brand and product design, helping Jumpshare improve its conversion from 16% to 35%. I also worked on designing products like Jumpshare Business across all platforms.
0 → 1 / Visual Design / Branding / Print / Editorial
Diverse Expertise — Elevating Brands, Visuals, and Startups
Symbiose — Accelerating Evolution Through Communication
2021–Symbiose is a communications company that creates AI-powered products. I designed and developed their websites along with a team of visual, UI, and brand designers from across the world.
2017–I was an advisor and creative director at V2X, overseeing brand, marketing and product design and helping to be featured at TechCrunch.
2014-18–I pioneered 7Diagonals, a full-service digital agency with an experienced team of designers and developers, providing design services to companies like Moxkor, VMS and US Aid.