Great design
isn't just seen, it's experienced.

Great design
isn't just seen, it's experienced.

Great design
isn't just seen, it's experienced.

For the past 7 years, I've been designing end-to-end digital products that place people first, and help businesses grow. I have experience in various industries, including AI, fintech, startups, SaaS, and logistics.

Currently, I'm designing live game products at Creative Assembly, a SEGA studio based in the U.K. 

Logo-Final-v1

✨ INTERACTION DESIGN   🔎 UX RESEARCH   ⚡️DESIGN SYSTEMS SPECIALIST    🦄 CODES FRONTEND   👨🏻‍💻SOFTWARE ENGINEER   📊 DATA-INFORMED    🎯 PRODUCT STRATEGY

My love for design originates from my passion for problem-solving and observing the tangible effects of my solutions on people's lives— users, colleagues, or stakeholders. 

I value data-informed decisions,  proactive action and quality through collaborative teamwork.

 I have worked in fintech, logistics, and gaming.

Designer of the week

Where do I find inspiration

How to become a better designer

↓ Work 1/7 ↓

Paxful — Empowering the forgotten 12 million unbanked and underbanked using Bitcoin.

Paxful — Empowering the forgotten 12 million unbanked and underbanked.

Over 12 million people across the globe use Paxful to buy and sell digital currencies and have control of their money in a way they've never had before. I revamped the core marketplace experience with security, reliability, and simplicity at its core while also building new features, and helping to align product design language across various product verticals.

↓ Work 2/7 ↓

Motive — Spearheading design system for more efficient fleet management and empowered product teams.

Motive — Spearheading design system for more efficient fleet management and empowered product teams.

During my time at Motive (formerly KeepTruckin), I pioneered the development and implementation of our inaugural design system in an era when design systems were not yet widely known. Hand-coded it's the first web version, empowering teams to access up-to-date components and styles and collaborate better. Devised a new workflow for the fast-growing design team from the ground up.
As a product designer, I worked on customer-facing products on web and mobile apps helping Motive make its mark in the trucking industry. 

↓ Work 3/7 ↓

Creative Assembly — Building a simplified game profile management experience for players.

Creative Assembly — A simplified account system for game players.

As a product designer at Creative Assembly, I worked on the player account system and crafted the experience for the CA Account from scratch. The platform allows game players to have shared progress across different platforms like Steam, Xbox and PSN. Every feature was developed with player experience and safety in mind, such as profanity filtering, age-check plug-in and other tools.

↓ Work 4/7 ↓

Jumpshare — Reimagining a faster way to collaborate and share files.

Jumpshare — Reimagining a faster way to collaborate and share files.

As a designer and developer at Jumpshare, I lead design for all platforms including desktop, mobile, and web applications. I worked on the brand and product design, helping Jumpshare improve the user conversion rate from 16% to 35%. I also worked on designing future products, helping establish the Jumpshare Business, and implementing them across all platforms.

↓ Work 5/7 ↓

Symbiose  — Accelerating Evolution Through Communication

Symbiose  — Accelerating Evolution Through Communication

Symbiose is a communications company that creates AI-powered products that bring unprecedented depth, memory, and serendipity to your conversations. I designed and developed their websites along with a team of visual, UI, and brand designers from across the world.

↓ Work 6/7 ↓

V2X Network — Empowering Everyone with Car Data.

V2X Network — Empowering Everyone with Car Data.

V2X Network is connecting the world’s vehicles. I’m an advisor and creative director at V2X, overseeing the user experience, brand creativity, and ever-evolving product design. I crafted brand design from inception to the final website and product. V2X was featured at TechCrunch.

↓ Work 7/7 ↓

7 Diagonals — Selected branding and print design projects.

7 Diagonals — Selected branding and print design projects.

7 Diagonals is a full-service digital agency with an experienced team of designers and developers. I co-founded 7 Diagonals and I’m responsible for creative direction, branding and marketing projects. We have been partnering with brands like US Aid, Moxkor, and VMS since 2013.

Pull Quote

"Haseeb is magnificent to work with; a breath of fresh air. Gets the job done and collaborates effectively to refine the work to perfection.  He's a great ally when the clock is ticking towards a deadline and goes above and beyond.
Kind. Smart. Creative. Team-player. Awesome"

"Haseeb is magnificent to work with; a breath of fresh air. Gets the job done and collaborates effectively to refine the work to perfection. He's a great ally when the clock is ticking towards a deadline and goes above and beyond.
Kind. Smart. Creative. Team-player. Awesome"